Tim Gendler | Principal Product Designer
PROFESSIONAL SUMMARY
Principal Product Designer with a 14+ year track record in digital product design, enhancing business efficiency through technology. I have directly contributed to a combined revenue growth of over $25 million, with $20 million achieved by improving conversion rates and an additional $5 million through contracts secured by my innovative vision. Spearheaded more than 50 projects across the enterprise, B2B, and B2C sectors has fostered partnerships with top-tier financial, pharmaceutical, and oil and gas companies.
PROFESSIONAL EXPERIENCE
Principal Product Designer with a 14+ year track record in digital product design, enhancing business efficiency through technology. I have directly contributed to a combined revenue growth of over $25 million, with $20 million achieved by improving conversion rates and an additional $5 million through contracts secured by my innovative vision. Spearheaded more than 50 projects across the enterprise, B2B, and B2C sectors has fostered partnerships with top-tier financial, pharmaceutical, and oil and gas companies.
Principal Product Designer
Oct 2023 - Present
S&P Global
A leading provider of financial market intelligence, serving global markets.
• Crafted a vision for a next-generation forecasting system. producing a suite of artifacts including Customer Journey Maps, Jobs To Be Done frameworks, sketches, presentations, and interactive prototypes to guide development and stakeholder understanding.
• Enhanced main workflow efficiency by 70%, fundamentally reimagining the data interaction experiences to streamline operations and decision-making processes.
• Leveraged AI & ML to significantly improve traceability between research findings and raw data, enhancing the reliability and utility of financial insights.Closely collaborate with customer and development team to ensure feasibility.
• Outlined Proof of Concept (PoC) requirements for future development, laying the groundwork for innovative tools and services in market analysis.
• Contributed expertise while affiliated with EPAM, driving forward S&P Global's project success and technological innovation.
Lead Product Designer
Sep 2021 – Oct 2023
Abu Dhabi National Oil Company
One of the world's leading energy producers in the oil and gas sector.
• Led design on a product with high visibility, risk, and complexity within the Strategic Planning area. delivering comprehensive artifacts such as Customer Journey Maps, use cases, sketches, screen presentations, and interactive prototypes to facilitate understanding and engagement.
• Developed a vision and end-to-end designs for Workforce and Capital Expenditure Planning Systems, transitioning from manual Excel & SAP workflows to modern-era systems.
• Achieved 100% accuracy in workforce planning by revamping the entire process and augmenting it with an integrated collaborative platform.
• Boosted operational efficiency by 70% by providing real-time transparency and incorporating integrated approval workflows, driving constant stakeholder engagement.
• Developed and proposed a next-generation organization and development planning vision, leading to customer satisfaction and securing an additional contract, resulting in a $2.5 million revenue increase.
• Developed a Design System initially applied to 2 projects and later expanded to 9, significantly accelerating the design and development process and establishing a competitive advantage.
• Contributed expertise while affiliated with EPAM, driving project success and innovation forward.
Senior Product Designer
Sep 2020 – Sep 2021
Merck & Co., Inc
A global healthcare company known for innovative pharmaceutical treatments.
• Led the design overhaul of two applications within the Commercial Excellence area, producing critical artifacts like Customer Journey Maps, Jobs To Be Done frameworks, sketches, screen presentations, and interactive prototypes to enhance stakeholder understanding and engagement.
• Streamlined a pivotal process from 5 months to just 4 weeks by optimizing interactions and incorporating process templates, significantly accelerating project timelines.
• Minimized the risk of missing deadlines by developing a task tracker and managerial dashboard, providing real-time status updates and facilitating process management.
• Leveraged my design expertise in collaboration with EPAM, playing a significant role in driving project success and fostering innovation within Merck.
Founding Product Designer
Sep 2019 – Jun 2020
Legenda Intelligent Development
A leading real estate holding in quality housing, with a significant 18M sqft portfolio and numerous awards.
• Directed strategy, design, and development across 5+ projects, aiming to attract clients and enhance market positioning. Compose and led cross-functional team.
• Elevated user satisfaction from 30% to 85% by prioritizing customer value and customer needs
• Increased user engagement time 800% to 8 minutes through the integration of high-quality visuals and valuable content, enriching the user experience.
• Established and managed all design-related operations, including team coordination, process implementation, contract negotiation, and vendor relationship management within the design domain.
Senior Product Designer
Oct 2018 – Aug 2019
Fortis
The digital division of a large logistics company, managing over 1,000 units and responsible for transporting 3.9 million tons of cargo.
• Designed and implemented an automated client onboarding process, significantly enhancing the initial client engagement by providing clear, guided assistance on required paperwork through the onboarding wizard. This strategic improvement played a pivotal role in reducing churn by 25% and increasing client satisfaction and retention.
• Reduced workload by 70% by not only optimizing the quality of documents provided by clients through the wizard but also integrating image recognition technology to further streamline the process and improve document accuracy.
• Developed a comprehensive design system, achieving a 5x increase in design process efficiency. Collaboration with design, development and testing team allows to get their support and resources needed. This innovation streamlined project workflows and unified the user experience across platforms, markedly enhancing the efficiency and cohesion of design initiatives.
Senior Product Designer
Jun 2017 – Jan 2018
SEMrush
A leading digital marketing platform offering solutions for SEO and online visibility.
• Redesigned a key service at the top of the conversion funnel, enhancing user experience and streamlining the path from free to paid subscriptions.
• Improved conversion rates, directly boosting revenue by optimizing the free-to-paid user journey.
• Established company-wide standards for conversion-related elements and mechanisms, setting benchmarks for design and sales integration.
Founding Product Designer
May 2015 – Dec 2016
TaskData
Specializes in data management and analysis solutions.
• Spearheaded the design of a comprehensive master data management platform, filling a crucial market gap by establishing new best practices.
• Developed innovative proof-of-concept solutions, exploring new opportunities across various markets.
• Pioneered unique designs and concepts, setting standards in areas without pre-existing guidelines.
Senior Product Designer
Jun 2013 – Jan 2014
Northyard
A financial technology company focusing on advanced fintec systems.
• Led the design and development of multiple accounting systems, focusing on efficiency and transparency.
• Tripled operational efficiency with a revamped user experience and improved system addressability.
• Eliminated financial risks due to human error by implementing specialized guidelines within the systems.
Senior Product Designer
Feb 2013 – Jun 2013
Business Lines
Leading regional logistics company facilitating over 2 million shipments annually across diverse industries
• Innovated a consumer-focused ordering experience, creating a workflow that was groundbreaking in the logistics market and became a benchmark for industry practices.
• Elevated conversion rates by 15% and boosted revenue by $15M through the strategic unification of all services ordering and quotation into a single user flow. This approach, coupled with the strategic offering of additional services, fortified a competitive advantage that endured for years.
• Reduced operational costs by developing a tracking experience that improved traceability for end customers, leading to a significant decrease in customer service inquiries.
Product Designer
May 2012 – Feb 2013
Webmaster
A web design company specializing in creating innovative internal systems.
• Created an internal system to support the process of construction documentation review for a government agency.
• Summarized and formally retargeted business processes to align with new system capabilities.
• Reduced the possibility of data inconsistency to zero by ensuring transparency within the system.
• Enhanced the efficiency and accuracy of the documentation review process through innovative system design.
Founding Product Designer
Apr 2010 – Jan 2012
Avatech
A small design studio focused on modern design and complex projects.
• Created all workflow, business, and delivery operations within the company.
• Successfully managed and delivered 10+ projects during the tenure.
• Established a strong market presence for the studio through innovative and high-quality design solutions.